This one-day intensive workshop will not only give you the framework for writing good content but an environment to practice with immediate feedback from your trainer and classmates.
In this workshop, you will cover the following topics:
Packaging news and information for the media – from selecting topics (news judgment and knowing when to use a news release) to methods of disseminating information to the press
Negotiating with your client or organization on what is news
Producing releases that are likely to be used by journalists
Structuring content for different media, including blogs and social media channels
Who should attend? Junior PR’s, Mid-level PR’s and those who want to understand the big picture of how to develop content and to improve the effectiveness of stakeholder communications.
Note: All participants should bring their laptops!
Your trainer:
Alex Malouf, MEPRA Professional Development & Knowledge Sharing Co-Chair. Alex is a marketing communications executive who has spent the last ten years in the Middle East and lived across the region, in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the United Arab Emirates. He holds the position of corporate communications manager for the Arabian Peninsula at Procter & Gamble. A journalist by training and with a cultural mix that is both European and Arabic, Alex’s expertise spans communications and media, public relations and marketing for both multinationals in the energy, technology and FMCG space as well as several Gulf-based government institutions. His experience spans corporate communications, media relations and outreach, content development, crisis/reputation management, and digital and social media. When he’s not putting pen to paper, Alex can be found advocating for the region’s media and public relations industry. He’s passionate about promoting sustainability in the communications sector by highlighting the industry’s potential to GCC nationals, and he works with MEPRA to develop training and awareness initiatives for those wishing to pursue a career in public relations.